Jo Wood Organics

Jo Wood is an English model, television personality and entrepreneur. She is the ex-wife of Rolling Stones guitarist Ronnie Wood.  Jo Wood was born and brought up in Essex. Her father was an architectural model maker and her mother was an Avon lady and a doll maker. Wood worked as a model until she was 22, and was The Sun‘s “Face of 1972”. She met Ronnie Wood in 1977; they were married on 1 January 1985. She accompanied him regularly on tour, looking after his wardrobe and diet. Wood has traveled the world, and has lived in Los Angeles, New York and is now settled in London. When living in New York, Wood designed clothes for the fashion label No Scruples.

After years spent mixing oils for her own personal use and for family and friends in what Jo now fondly refers to as her ‘home laboratory’, 2005 saw the launch of Jo Wood Organics, a sophisticated and decadent range of organic fragrance, bath and body care products. The years that have followed have seen the Jo Wood Organics brand gain respect within the organics industry, win numerous awards and Jo herself become a well-known advocate for organic living with appearances on television, at award ceremonies and industry events. She has even written a book – Naturally. She has been on GMTV, Market Kitchen, Britain’s Next Top Model to name a few and she was voted one of Grazia magazine’s Women of the Year 2008.

Jo’s inspiration for her Jo Wood Organics range is influenced by her passion for Africa; Jo’s mother is South African, and can trace family ancestors to the Zulu’s. The fragrances have been given Swahili and Xhosa names, Amka, Usiku, Tula and Langa.The brand’s design influences stem from Jo’s eclectic rock n’ roll edge, her love of 1970’s BIBA from her modelling days and the decadent and beautiful Art Nouveau movement. Leah Wood has also modeled for the range too.

Green Seals and Certifications

 Organic Beauty

Look for the Soil Association symbol on organic cosmetics, organic skin care, organic hair products and organic soaps to ensure the product you buy is certified to a standard you trust.

Your skin is the largest organ of your body and what you put on it can be absorbed in tiny amounts. So it’s no surprise that a growing number of beauty products are now being produced with organic ingredients. Unfortunately, unlike organic food, there are no legal standards for organic beauty products. So as a result, some companies choose to label a product as ‘organic’ even if it only contains 1% organic ingredients or if it contains potentially hazardous substances.

This is why we, alongside four other European certification bodies, have developed the Cosmetics Organic Standard, or Cosmos-standard, to harmonise organic standards globally. The first products certified to these new standards hit the shelves in Spring 2011. To get Cosmos organic certification, 95% of a product’s agro-ingredients and 20% of the entire product must be organic. If an ingredient is available organically, it must be used. The remaining ingredients must meet strict criteria to ensure that they are not damaging to our health or the environment. Products must also meet environmental standards for packaging and manufacturing, and use approved ‘green chemistry’ processes when modifying ingredients.

If a product uses between 70-95% organic agro-ingredients then we will certify it, though we will not allow it claim to be organic. In this case it can state that it is made with ‘xx% organic ingredients’. However, we will not certify any product with less than 70% organic ingredients at all.

Find out more about this in our guide to organic beauty product labelling.

If you see either the Soil Association or the Cosmos symbol on a cosmetic product it means that:

• The producer has had its manufacturing facility inspected annually by the Soil Association or another certifying body. This includes an audit of the organic ingredients used and a demonstration of ecologically sound production methods
• All product formulae and labels have been approved
• It will be clearly labelled so that you can make an informed choice about the product you are buying
• Any non-organic ingredients are being used because no organic equivalents were available.
• All ingredients are GM free – non-organic ingredients can only be used if their suppliers has submitted a declaration that it is non-GM
• It has used minimal non-organic additives and only those from a restricted list. These must be non-GM and can only be used if the organic version of that ingredient is not yet available.
• Any processed ingredients, are processed by ecologically sound means.

The comprehensive Cosmos standards mean there can be a large difference between a beauty product that has been certified and one that is merely described as ‘organic’ on the label. To ensure a product is guaranteed organic, look for the Cosmos or the Soil Association symbol on the product before you buy.

Certified Natural Cosmetics

Natural cosmetics serve to beautify and care for the human body by means of ingredients from nature. This is made possible with natural raw materials, friendly to both the skin and the environment.

Natural cosmetics should stimulate and support our natural skin functions, rather than supplanting physiological processes. These products offer gentle, wholesome care and are thus an important aid to the health of the skin at any age. Natural cosmetics revitalize and harmonize body, soul and spirit.

The makers of the products marked with the BDIH “Certified Natural Cosmetics” seal use natural raw material such as plant oils, fats and waxes, herbal extracts and essential oils and aromatic materials from controlled biological cultivation or controlled biological wild collection. In addition to the careful selection of raw materials, the ecological impact of each product plays an important role.

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